SWEEVEN
Sweeven is a knitwear and fiber project which delves into the interplay of femininity, harmony with one’s environment, and the intergenerational transmission of traditional crafts, highlighting the contrast between past and future practices. The brand emphasizes the revival of rudimentary historical techniques such as knitting, crochet, felting, weaving, and hand sewing, portraying these practices as vital through the exchange of ideas within traditional community structures, alongside the role of nature in providing the necessary resources.
As a material driven project, Sweeven values sustainability, both in the way the fibres are sourced, and in the way the products are made. The brand contributes to the current resurgence in historical crafts by providing a slow fashion alternative that employs techniques which have historically and continue to bring communities together. Moreover, Sweeven highlights the importance of preserving tangible legacies, reflecting on the pivotal role women play in maintaining these traditions across generations. Originally from the countryside, Sweeven seeks to rediscover harmony with one’s environment and find beauty through the natural materials available to us. This in turn helps build confidence and highlight the wearer’s beauty while speaking to their values.
